3. Brand Marketing And Strategization
When it comes to business, branding is key. It’s what sets you apart from the competition in the marketplace. That’s why it’s important to focus on your brand strategy.Developing a strategy around your brand and learning how to market it are pivotal to the success of not just your brand, but your business as well. And that’s exactly what we’re discussing in today’s blog post.
What is Brand Strategy and Marketing?
A good brand strategy helps you understand your business values and directs your brand to grow in manners beneficial to both your business and customers. It’ll help you communicate with your audience clearly and effectively, attract the right customers, and positions your brand in a way that helps you grow your market share.
A strong brand strategy helps you present a unified, consistent brand identity in market: Ranging from your site design, to your social media profiles, and even to how you communicate with customers. Consistency is pivotal to branding because it helps set expectations with your audience, and a consistently good experience with your brand increases brand loyalty. Without a brand strategy to drive that consistency, your business will suffer.
How to Create a Brand Strategy
Before sitting down to create your brand strategy, it’s good to have the following information at hand:
Who’s your target audience?
Who are you trying to reach? Do you know what your ideal customer looks like? To craft an effective brand strategy you must know who you’re talking to and what their needs are so you can offer the appropriate solution. If you know your audience, you can speak to them more effectively.
Who’s your competition?
What other businesses and brands are competing for the same customers and audience? This information is vital to know. If you understand your competition, you can figure out how to position yourself in the marketplace to stand out from them and attract customers.
Your brand guidelines should detail the following information:
- Voice & Tone
- Color Palette
- Logos, Taglines, and Icons
- Typography and font
- Visual Language and Identity
- Media kit
Your media kit should include downloadable files of any logos or design elements that your employees or contractors may need to support your brand.